- The 8 Types of Unauthorized Sellers on Amazon
- Which Amazon Brand Protection Agency Should I Choose?
- contact us
The Pros and Cons of Buying a Test and Serial Number Trace
How Rogue Sellers Beat Amazon Vendor Central at the Checkout Box to Ruin Your ECommerce Brand Reputation
How to detect unauthorized sellers with multiple accounts on the same listing
Wondering how to apply Amazon MAP pricing and your MAP policy?
For the health of your brand, it is essential that your products are sold for a fixed price, soprice application map. Once you've established a pricing policy, you need to apply it. There are a few ways to help ensure Amazon sellers are selling their products for the right price.
Now that we're all shopping on Amazon, it's important to know how a seller, and especially manufacturers, can enforce Amazon's Minimum Advertised Price (MAP). By learning the best strategies and using MAP application software (such as the one we provide), you can better protect your products from being sold below the specified Amazon MAP price.
Enforcing Minimum Advertised Price (MAP) regulations on Amazon can seem like a daunting task, but it's doable for most brands. The price on the listing tool will not be the same as the item's MSRP, but that price can also be adjusted to ensure your item doesn't sell for less than it should.
What is MAP on Amazon?
The Minimum Advertising Price (MAP) is the amount a seller must charge for their product or service if they advertise on Amazon. For example, if you buy sunglasses from an authorized seller called "Joe's Sunglasses" on Amazon, you must charge at least the minimum advertised price.
Additionally, the Minimum Advertised Price (MAP) is the minimum price at which a brand requires an item to be advertised, whether in a hotel or on online shopping sites like eBay or Amazon. MAP prices are used to create a uniform pricing standard for all sellers.
Tips for enforcing your MAP pricing
If you are a manufacturer or brand owner who sells products on Amazon, you must apply Amazon MAP pricing. So we, the Brand Alignment team, have a few ways to ensure your pricing is in line with MAP policies.
Here are some quick tips:
- Make sure you have an Authorized Dealer Agreement with your authorized network with a MAP pricing policy.
- Use our services to monitor products and sellers on Amazon to see who is meeting MAP pricing and who isn't.
- Be Cease & Desist app services to unauthorized vendors who are in violation of MAP and start contacting your authorized network who are in violation of MAP.
Please wait, we have more information about the MAP app and MAP policies.
#1 Use product serialization
Many product serial numbers are pre-molded into the products and can easily be seen on a high-resolution photograph. This helps the brand determine which distributor a seller buys products from. By creating a Do Not Sell list, a brand can tell its distributors which wholesalers and retailers to avoid selling products to reduce the amount of inventory available on Amazon that is breaking the MAP.
#2 Send a cease and desist letter
With a cease and desist letter, you can officially tell someone to stop doing something that is causing harm to you and threatening your business. These letters are effective because they are not only sent to the offender, but also to the offender's CEO or COO and the human resources department of the company they work for. This gives them a much greater impact than standard communication.
#3 You might want to offer a product guarantee
This is an important detail to be resolved before entering into agreements with retail partners. The warranty will be void in cases of fraud or if the product was not originally purchased from you or your authorized dealer. You must also specify that you do not cover defects caused by third parties.
#4 Locate top distributors and retail buyers to track
Many companies may not have clear contracts with their distributors or retailers. It is important to review your current relationships and have a negotiated price/fair trade policy in writing. If you don't have a MAP policy, it might be time to write one.
Why is it difficult to manage MAP pricing on Amazon and other platforms?
Before we learn how to compete with MAP on Amazon... not only to beat MAP on Amazon, but also to execute a winning MAP strategy on the world's largest e-commerce platform... we must first understand why MAP is such a crazy battlefield.
MAP pricing is an issue on Amazon because pricing is automated and their competitors are constantly changing their prices to compete for the Buy Box. Amazon's biggest prize is the Buy Box and it goes to sellers with the lowest price on a listing. This leaves a huge conflict of interest when it comes to MAP pricing.
Pricing MAP is one of the most difficult aspects of selling on Amazon. Manufacturers have several policies that could subject your account to a penalty or even suspension if you don't follow them. These policies can be confusing, especially when it comes to bundled products that contain the same product in different packages with different prices and product lines from specific brands.
Distribution on Amazon
If you're considering selling on Amazon, it's important to understand the product distribution process. Here's how it works: First, companies decide which products they want in their catalogue. They then work with manufacturers to produce these items and ship them to one of Amazon's dozens of fulfillment centers. Warehouses are called "fulfillment centers" because they fulfill incoming orders from customers. These fulfillment centers have millions of different types of items on their shelves, and each one is stocked according to the needs of Amazon customers in that region.
Make sure your MAP app supports it!
Simply put, if you're tired of a persistent struggle to enforce your Amazon pricing policy and regain control of declining sales, there's a proven solution to help you succeed when it comes to managing your brand on Amazon.
At Brand Alignment, we can help you and your company with MAP policy and MAP pricing.
While some sellers choose to leave the MAP policy tag to Amazon, you still have the option. MAP's current policy guidelines have numerous advantages, including a way to keep more profit at the end of the month and better control over the list prices of your products. There are additional tactics we employ to maintain high Amazon MAP fulfillment rates.
Don't have time to do it yourself?
Let us take care of your monitoring and compliance
The first step to weeding out rogue sellers is to detect them on your lists and that's exactly what the Brand Alignment Monitoring Dashboard will do for you. With 3-hour price updates and stock totals for every seller in every listing, you'll get the fullest possible picture of your brand across all major online marketplaces.
Obviously, the most important step in eliminating unauthorized sellers is prevention and enforcement. This is where Brand Alignment stands out from the competition when it comes tobest amazon map filling software.
1Remove more than 80% of unauthorized sellers:Brand Alignment will create a custom strategy for your brand reputation to ensure the highest removal rates
2Control your authorized channels:Daily emails informing you of authorized channel violations and price cascading events
3Risk free guarantee:Brand Alignment is so confident in their removal rates that we will create a custom guarantee for each brand. We will remove x% of sellers or you will have the option to terminate the agreement early
free market assessment
Will compliance solutions work for my brand?
In short, the answer is yes.
We've had our 80% to 90%+ compliance rates in every industry we work in. This includes the following:
- consumer electronics
- Clothes and shoes
- pharmaceutical products
- Health and beauty
- sports and outdoor
- cell phone accessories
- And more
As you already know, each industry has its own bells and whistles. Please contact us if you have any specific questions about applications in your industry.
Are there execution-related risks?
Brand Alignment gives the brand the option to use their own personal cease and desist letters or the option to customize the proven high performing cease and desist letters from Brand Alignment. These letters were drafted by intellectual property attorneys with a strong focus on minimizing liability.
All reports of infringements made by Brand Alignment are made with the utmost care and transparency. We do not file counterfeit claims without test purchases and brand approval. Our trademark claims are handled with care and all bases are covered.
Finally, in this world, anyone can sue anyone for anything. But that doesn't mean it's going to stay in court. There is nothing we can do to prevent frivolous lawsuits from dissatisfied sellers. However, we do everything possible to prepare you so that any proceedings against you will be closed quickly.After two years in the business, we are proud to say that neither we nor any of our brands have had any legal problems of any kind related to our service.
Brand alignment with the competition
If you're new to shopping for a brand protection provider, it can be confusing to distinguish between companies. It might seem like they all offer the same type of monitoring and compliance. This couldn't be further from the truth.
- Track markets for dynamic price changes every 3 hours or 8 times a day
- Markets tracked for the price cascade are tracked hourly or 24 times a day
- Send a cease and desist letter to all unauthorized sellers on Amazon
- Because 100% of all unauthorized sellers are contacted, Brand Alignment achieves an average takedown rate of 80-90% or higher.
- It uses hundreds of proprietary investigative techniques to identify personal information from suppliers and supply chain sources.
- Track markets for prices only 1x-4x per day
- Markets tracked for the price cascade are tracked every 3 hours or 8 times a day
- Requires YOU to send a cease and desist letter only if YOU have the unauthorized seller's email
- Because only a small percentage of unauthorized sellers are contacted, the competition averages a takedown rate of 10% to 30%.
- Use basic investigative techniques like Google searches or buying low-quality lists in hopes of finding emails to send letters to.
How much money are you losing by NOT switching to the branded product line?
- What is your current purchase case loss percentage? How much unsold inventory do you or your authorized channels have due to the Buy Box loss?
- How much do providers charge you for price match MAP violator-related chargebacks?
- What effect do unauthorized sellers have on your brand integrity when they violate MAP policy or sell refurbished, returned, or used items as new?
- Dealing with unhappy authorized outlets who are having difficulty obtaining the Buy Box? Are you being rejected by potential authorized channels for not having better control of your MAP policy?
- Did you know that data shows that less sales are made from third-party sellers who have a Buy Box than from Amazon who have a Buy Box?
- What are your warehousing and storage costs for unsold inventory due to unauthorized sellers?
How much money in sales are you losing each year due to a lack of quality brand protection?
free market assessment
100% Satisfaction Guarantee
You are fully protected by our "Brand Alignment Compliance Guarantee". If we do not meet custom benchmarks agreed upon during negotiation, we will give you the option to terminate the contract and there will be no further charge.
How long does it take to get started?
I have more of a counterfeiting problem than a gray market problem. You can help?
Do you work with external suppliers or just directly with the brands?
What are your fulfillment rates in markets other than Amazon?
My problem with the gray market extends outside the US. What can you offer?
I had a bad experience with my last brand protection provider, why would it be any different?
DP: Due to the ever-changing nature of online marketplaces, our performance guarantee is a limited-time offer.
Contact us now to ensure you are safe with your warranty.
Yes, I would like a free Marketplace trial now!
Read our other articles!
How to choose an Amazon brand protection agency?
Which Amazon Brand Protection Agency Should I Choose? Discover the most common
Gray market sellers and how they work: where do they get the product?
Shadow Hierarchy: How Gray Market Sales Really Work
The 8 Types of Unauthorized Sellers on Amazon (2023)
The 8 Types of Unauthorized Sellers on Amazon and How to Eliminate Them! Who are?
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What are the 4 pricing strategies? ›
What are the 4 major pricing strategies? Value-based, competition-based, cost-plus, and dynamic pricing are all models that are used frequently, depending on the industry and business model in question.What are some examples of effective ticket pricing strategies that can improve the revenue of the team? ›
- Planning Your Price. ...
- Competitor and Similar Events. ...
- Tallying Your Expenses and Your Break-Even. ...
- Forecasting Your Ticket Sales. ...
- Pricing Strategy. ...
- Early Bird Pricing. ...
- Multi-Tiered Pricing Strategy. ...
- Timed Batch Ticket Pricing.
- Target profit.
- Cost for tickets.
- Marketing costs.
- Number of events.
- Cost per event.
- Number of seats per event.
- Percentage of tickets to be sold.
You can increase ticket sales using a sound pricing strategy, email remarketing flows, social media and referral programs. To improve conversion rates and maximize ticket sales, consider using a website CRO tool.What are the 3 principles of pricing strategy? ›
Cost-Based Pricing. Value-Based Pricing. Competition-Based Pricing.What is the most successful pricing strategy? ›
Value pricing is perhaps the most important pricing strategy of all. This takes into account how beneficial, high-quality, and important your customers believe your products or services to be.What is the key to a successful pricing strategy? ›
An effective pricing strategy is one that accurately connects the value your service provides with your target customer's willingness to pay.What are the types of price ticket? ›
There are two types of price tickets you can use: A Hanging price ticket is used for items that are stored in a hanging location, such as a suit. A Label price ticket is used for items that are stored on a flat surface, such as shoes.What is dynamic ticket pricing? ›
Dynamic pricing is the strategy of constantly adjusting prices in response to demand, a practice that consumers are accustomed to when buying airline tickets and booking hotels.How do I encourage customers to buy a ticket? ›
- Get your ticket price right. ...
- Switch to tiered pricing. ...
- Keep the sales peak. ...
- Discount smartly. ...
- Create a stand-out event page. ...
- Promote on your existing sites. ...
- Piggyback on a ticketing site's community.
What are the three most commonly used sales strategies? ›
- Value Base Selling.
- SPIN Selling.
- Solution Selling.
- Challenger Selling.
- Make Quick Closure a Habit Early On. ...
- Shorten the Process. ...
- Automate, Automate, Automate. ...
- Keep Improvising Your Function. ...
- Find Ways to Boost Morale.
Cost-plus pricing is one of the simplest and most common pricing strategies that businesses use. With this method, simply add a percent-based markup to your product cost, and you'll know what to charge.What are the key elements of pricing? ›
Pricing factors are manufacturing cost, market place, competition, market condition, quality of product.What are the four elements of pricing? ›
The program of action that should guide pricing has four key components: objectives, strategy, structure and levels (tactics). Each logically follows from the preceding component, as suggested in Figure 1. Of the four, the most important is objectives. There is no one best price to charge for a given product.What are two basic methods of pricing? ›
The pricing methods can be broadly divided into two groups—cost-oriented method and market-oriented method.How can I improve my pricing? ›
- What the Market Will Bear. ...
- Identify underperformers. ...
- Use Pricing Analytics. ...
- Provide up-to-date pricing for your sales reps. ...
- Focus on customer satisfaction. ...
- Set prices to capture value. ...
- Create a value statement. ...
- Determine price sensitivity.
The factors influencing the price can be divided into two heads – Internal Factors and External Factors.What is an example of best cost strategy? ›
Amazon.com, for example, can charge low prices in part because it does not have to absorb the overhead involved in operating stores. Similarly, some talented chefs are pursuing a best cost strategy by operating food trucks and thereby avoiding the overhead required to run a restaurant such as rent and utilities.What is strategic pricing strategy? ›
Strategic pricing sets a product's price based on the product's value to the customer, or on competitive strategy, rather than on the cost of production.
What are the 6 types of pricing? ›
- Price skimming. Best for: Businesses introducing brand new products or services. ...
- Penetration pricing. ...
- Competitive pricing. ...
- Charm pricing. ...
- Prestige pricing. ...
- Loss-leader pricing.
Product line pricing is more effective when there are ample price gaps between each category so that the consumer is well informed of the quality differentials. There are five common product line pricing strategies – captive pricing, leader pricing, bait pricing, price lining, and price bundling.What are the 7 factors to consider when setting price? ›
- Market research. ...
- Value. ...
- Cost of goods. ...
- Labor. ...
- Distribution. ...
- Economies of scale.
There are 4 Pricing Methods that can help you put a price on what you sell: replacement cost, market comparison, discounted cash flow/net present value, and value comparison.How do you price high ticket items? ›
- Understand your buyer persona.
- Use a high-ticket sales script.
- Help them envision what success looks like.
- Figure out your competition.
- Eliminate low-quality competitors.
- Talk price only after you're in the lead.
- Ask about when low-cost choices let them down.
- Paying extra for products to get same-day delivery.
- Surge Lyft prices during rush hour.
- Booking airline tickets months in advance, which costs less.
- Promoting limited-time offers so customers can make quick purchasing decisions.
Also referred to as the “hi-lo” or “skimming” pricing method, high-low pricing is a common retail pricing strategy where a product (or service, in some cases) is introduced at a higher price point, and then gradually discounted and marked down as demand decreases.What is a fare rule? ›
The rules and conditions of any reservation depend upon the fare type that the reservation has been made under. These rules and applicable conditions for a particular fare type are called Fare Rules.How do you calculate ticket sales? ›
Ticket Sales Formula
To calculate a ticket sales amount, multiply the number of tickets sold by the average cost per ticket.
Three basic methods a taxpayer may use to determine the fair market value of inventory are the replacement cost method, the comparative sales method, and the income method.
How do you create urgency in ticket sales? ›
- Increase the clarity of your offer.
- Increase the relevancy of your offer to your audience (or vise versa).
- Improve your value proposition.
- Reduce anxiety (or, phrased differently, increase trust).
- Reduce distractions.
- Add urgency to your offer.
- Start with freebies. If you are selling expensive products in your store, you can offer something complementary to them. ...
- Offer free shipping. ...
- Highlight differentiating attributes. ...
- Mention service life. ...
- Share Product Reviews. ...
- Instant discounts for abandoned cart customers.
- Focus on the benefits and not on the feature of the product. ...
- Tell them as much as you can. ...
- Make use of FOMO. ...
- Avoid jargon. ...
- Highlight your USP. ...
- Focus on a target audience. ...
- Give your customer options (but not too many) ...
- Product reviews and testimonials.
Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't. Winners in the sales industry exhibit a set of key behaviors to boost their profits. These three processes are referred to as “connect, convince and collaborate.”What are the 3 A's in sales? ›
The Three A's of Sales:
The sales profession is not the issue itself; it is the attitude, approach, and activity that you have toward the sales process that impacts your understanding and experience of it.
- Personalization. Personalization is an essential part of the modern selling process. ...
- Problem-centricity. Extraordinary sales reps must also be focused on the buyer's business problems. ...
Ticket Service Level Agreement (Ticket SLA) is the agreed upon turnaround time in which a ticket needs to be answered or resolved. It may depend on priority levels such as low, medium, or high. For example, if the SLA of First Resolution Time is 4 hours, all tickets that were attended to within 4 hours meet the SLA.How do you prioritize a ticket? ›
Prioritizing support tickets based on free, paid, and VIP customers. The first preference is always the VIP customer, then the paid customers, and then the free customers. Prioritization based on the customer type can sometimes enable the ticket to moved further on an urgent basis.How do you deal with users that put in tickets and then don t respond? ›
- 1: Give it another try then close. Send another message asking if they need any further help and then close the ticket if there's been no response after a couple of days.
- 2: (Semi) Automated followups. ...
- 3: Auto-close.
- Competitor-based Pricing. Competitor-based pricing, also known as competitive pricing or competition-based pricing, is more like plagiarism. ...
- Value-based Pricing. ...
- Cost Plus Pricing. ...
- Dynamic Pricing. ...
- Key-value item Pricing.
What are the steps in pricing strategies? ›
- Determine your value metric. ...
- Evaluate pricing potential. ...
- Review your customer base. ...
- Determine a price range. ...
- Review competitors' pricing. ...
- Consider your industry. ...
- Consider your brand. ...
- Gather feedback from customers.
Price lining is a marketing strategy that categorizes products or services based on their features and their overall value to customers. The aim of this strategy is to produce higher sales for a company by offering multiple pricing options for similar products.What is a price lining strategy examples? ›
Price lining is the practice of releasing multiple versions of the same product or service at different price points simultaneously. It gives the impression that a product has both budget-friendly, standard options and premium options with extra features and benefits.What are the 8 types of pricing? ›
- 8 pricing strategies and why they work. ...
- Cost-plus pricing. ...
- Value pricing. ...
- Penetration pricing. ...
- Price skimming. ...
- Bundle pricing. ...
- Premium pricing. ...
- Competitive pricing.
- Costs and Expenses.
- Supply and Demand.
- Consumer Perceptions.