Card Policy Template [FULL INSTRUCTIONS] - Brand Alignment (2023)

  • What you need to know about your MAP policy template

  • Why You Should NEVER Duplicate a Map Policy Template

  • We help you decide what's best for your business.

Card Policy Template [FULL INSTRUCTIONS] - Brand Alignment (1)

In your effort to craft a MAP policy (seeAmazon map pricingyThe best way to protect your brand on Amazon) for your brand or business, you might be tempted to take the easy way out. That means Googling "MAP pricing policy template" and making use of the conveniently available resources you'll find. Basically, you'll find hundreds of real-world MAP policies published by manufacturers and brands online for their reseller partners to access. Likewise, you'll also find a plethora of MAP policy jargon to write your own.

In fact, it's very tempting to just grab one of those ready-to-use pricing maps or templates, tweak it a bit, and then plug in your company name and other pertinent information. You may find it an excellent and less complicated option to copy and paste existing sample ads from the various advertised minimum pricing policy templates you can find online. So voila! With very little effort, you can create your company's minimum advertised price policy!

If you take the longer route of writing your MAP pricing policies from scratch, you might initially feel intimidated. This is why you may find it attractive to simply copy or obtain excerpts from the most affordable advertised minimum price policy templates. However, as tempting and convenient as it may seem, copying and pasting the contents of MAP pricing policy templates or creating a policy from a collection of MAP policy samples is not a very smart decision. It's very risky and could harm your brand or business.

Why shouldn't you copy an existing map pricing policy template?

These are the 3 main reasons:

You can skip important guidelines and clauses applicable to your business.

Minimum Advertised Price Policies are usually short as documents, only a few pages long. On the other hand, much of its content is presented in heavy legal language and can be difficult to read. Because of this, you might be tempted to simply skim through the document and continue to use it as your road map. It can be a big mistake because you might tend not to read it carefully.

For example, you may have read the pricing policy of a manufacturer that focuses exclusively on selling online. The flaw here is that the policy may not clearly state, or "loudly", that they are predominantly concerned with selling through e-commerce retailers because the clauses mostly refer to web sales pages and online advertisements. The policy will likely not have a single reference to how it affects brick and mortar store owners.

In this case, if your company deals with both online stores and brick-and-mortar stores, your roadmap policy would be inconsistent (if you simply copied an advertised minimum price model) where guidelines and incentives for brick-and-mortar store owners would not be included. This often happens.

The reverse is also true because copying and pasting the wrong Minimum Advertised Price Policy template can alienate potential retail partners, especially if they don't agree with some of its provisions. The irony is that these clauses are not applicable to your business either. Likewise, this scenario can attract the wrong retail partners to sell your brand.

Suffice it to say, your map policy should be written specifically for your business, rather than constructed with multiple clauses from third-party documents.

You can legally jeopardize your business if you publish a MAP pricing policy template.

You have to be careful because dealer pricing policies can be very confusing, especially when it comes to where the antitrust legal aspects are listed. Many policies found online include language deemed unenforceable or even illegal content about pricing or coercion.

In the US, some states would consider various retail pricing policies for dealers to be blatantly illegal, while some are lenient with them. However, there are certain types of provisions in a manufacturer's advertised pricing policies that are considered illegal and may be enforced in an antitrust suit.

So you should keep in mind that getting map policy templates from the internet and simply substituting your company name in them gives you a decent chance of putting your company at greater risk of getting caught on the wrong side of the federal government, or otherwise , state antitrust regulators .

An even greater legal risk puts your business at risk if you somehow attempt to apply an advertised pricing policy copied and pasted from a template found online without first consulting an expert. First, you need to make sure your compliance policies comply with your state's laws.

It is vitally important that you work with a reputable antitrust lawyer or group of brand protection experts in this regard. Consider that your own reseller pricing program needs to be accurate, relevant and legitimate. You have to be shrewd and careful, and not take risks.

The policy template you copy and paste online could be completely wrong and inaccurate.

The term "map policy" is often used by default to describe manufacturers' guidelines for protecting the resale price of their products. However, you should know that in addition to the Map, there are other types of resale policies.

For example, if, as a manufacturer, you are concerned about the advertised prices of your branded products and, at the same time, the actual resale prices of those products by your retail partners. The applicable policy for this is the MRP, or Minimum Resale Price Policy, which governs the advertised and retail prices of your products.

Another case is the eMap or electronic minimum advertised price policy, which is a map policy that fully protects the advertised prices of your merchandise. In fact, eMap goes even further, limiting how retailers promote their products in the text messages and emails they send to potential customers.


In summarizing this article, you should mainly keep in mind that many problems can arise if you go down the convenient route of copying and pasting a price map template. On the one hand, you may end up implementing a set of guidelines for your dealer that, on the contrary, are not a strategic fit to maintain your company's goals. Please note that your MAP policy must work in accordance with your reseller channels.

Having said all that, though, you should know that creating a MAP policy for your company is not that complicated a task. It shouldn't be difficult because you should at least think about the details when sketching them. Consider your company's needs and goals, along with the realities surrounding your resale channels.

A MAP policy is a great necessity for your business as it will protect your brand image and in turn attract quality customers to buy your products. It will also affect the profit you make, so you have to take careful steps and conditions especially with your dealers in regards to how you sell your products.

Don't have time to do it yourself?

Let us take care of your monitoring and compliance

The first step to weeding out rogue sellers is to detect them on your lists and that's exactly what the Brand Alignment Monitoring Dashboard will do for you. With 3-hour price updates and stock totals for every seller in every listing, you'll get the fullest possible picture of your brand across all major online marketplaces.

Obviously, the most important step in eliminating unauthorized sellers is prevention and enforcement. This is where Brand Alignment stands out from the competition when it comes tomap policy application software.

  1. 1

    Remove more than 80% of unauthorized sellers:Brand Alignment will create a custom strategy for your brand reputation to ensure the highest removal rates
  2. 2

    Control your authorized channels:Daily emails informing you of authorized channel violations and price cascading events
  3. 3

    Risk free guarantee:Brand Alignment is so confident in their removal rates that we will create a custom guarantee for each brand. We will remove x% of sellers or you will have the option to terminate the agreement early

Card Policy Template [FULL INSTRUCTIONS] - Brand Alignment (2)

Will compliance solutions work for my brand?

In short, the answer is yes.

We've had our 80% to 90%+ compliance rates in every industry we work in. This includes the following:

  • consumer electronics
  • Clothes and shoes
  • pharmaceutical products
  • Health and beauty
  • sports and outdoor
  • cell phone accessories
  • And more

As you already know, each industry has its own bells and whistles. Please contact us if you have any specific questions about applications in your industry.

Are there execution-related risks?

Brand Alignment gives the brand the option of using their own personal cease and desist letters or the option to customize the proven high performing cease and desist letters from Brand Alignment. These letters were drafted by intellectual property attorneys with a strong focus on minimizing liability.

All reports of infringements made by Brand Alignment are made with the utmost care and transparency. We do not file counterfeit claims without test purchases and brand approval. Our trademark claims are handled with care and all bases are covered.

Finally, in this world, anyone can sue anyone for anything. But that doesn't mean it's going to stay in court. There is nothing we can do to prevent frivolous lawsuits from dissatisfied sellers. However, we do everything possible to prepare you so that any proceedings against you will be closed quickly.After two years in business, we are proud to say that neither we nor any of our brands have had legal problems of any kind related to our service.

Brand alignment with the competition

If you're new to shopping for a brand protection provider, it can be confusing to distinguish between companies. It might seem like they all offer the same type of monitoring and compliance. This couldn't be further from the truth.

brand alignment

  • Track markets for dynamic price changes every 3 hours or 8 times a day
  • Markets tracked for the price cascade are tracked hourly or 24 times a day
  • Send a cease and desist letter to all unauthorized sellers on Amazon
  • Because 100% of all unauthorized sellers are contacted, Brand Alignment achieves an average takedown rate of 80-90% or higher.
  • It uses hundreds of proprietary investigative techniques to identify personal information from suppliers and supply chain sources.


  • Track markets for prices only 1x-4x per day
  • Markets tracked for the price cascade are tracked every 3 hours or 8 times a day
  • Requires YOU to send a cease and desist letter only if YOU have the unauthorized seller's email
  • Because only a small percentage of unauthorized sellers are contacted, the competition averages a takedown rate of 10% to 30%.
  • Use basic investigative techniques like Google searches or buying low-quality lists in hopes of finding emails to send letters to.

How much money are you losing by NOT switching to the branded product line?

  • What is your current purchase case loss percentage? How much unsold inventory do you or your authorized channels have due to the Buy Box loss?
  • How much do providers charge you for price match MAP violator-related chargebacks?
  • What effect do unauthorized sellers have on your brand integrity when they violate MAP policy or sell refurbished, returned, or used items as new?
  • Dealing with unhappy authorized outlets who are having difficulty obtaining the Buy Box? Are you being rejected by potential authorized channels for not having better control of your MAP policy?
  • Did you know that data shows that less sales are made from third-party sellers who have a Buy Box than from Amazon who have a Buy Box?
  • What are your warehousing and storage costs for unsold inventory due to unauthorized sellers?

How much money in sales are you losing each year due to a lack of quality brand protection?

Card Policy Template [FULL INSTRUCTIONS] - Brand Alignment (3)

100% Satisfaction Guarantee

You are fully protected by our "Brand Alignment Compliance Guarantee". If we do not meet custom benchmarks agreed upon during negotiation, we will give you the option to terminate the contract and there will be no further charge.

Emmanuel Frost

Common questions

How long does it take to get started?

I have more of a counterfeiting problem than a gray market problem. You can help?

Do you work with external suppliers or just directly with the brands?

What are your fulfillment rates in markets other than Amazon?

My problem with the gray market extends outside the US. What can you offer?

I had a bad experience with my last brand protection provider, why would it be any different?

DP: Due to the ever-changing nature of online marketplaces, our performance guarantee is a limited-time offer.

Contact us now to ensure you are safe with your warranty.

Yes, I would like a free Marketplace trial now!

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